Drug Access Canada provides drug access resources, tools and advocacy to healthcare professionals across Canada. By helping to expand the role of the drug access navigator in healthcare settings, healthcare providers and their patients are supported in finding appropriate drug therapy solutions.
Drug Access Canada Site Redesign
Drug Access Canada needed a powerful website to support its members by providing relevant drug information to both the public and healthcare professionals. The focus of this project was to design and build a website that would make large amounts of content easy to access, would be easy to navigate and present it through a clean, modern design that would differentiate it in the healthcare sector. From the start of the project Drug Access Canada expressed that they would like their website to be a modern take on healthcare web design and were open to exploring best practice web design trends.
The new website for Drug Access Canada required a robust backend that would make content easy to manage and edit and at the same time create an efficient and delightful user experience for members. In addition, the website required a custom solution for providing healthcare professionals access to all drug programs in Canada, using intuitive search and filters to help sort the ever-expanding information quickly and easily.
Scope of Work
- Digital Strategy
- UX and Graphic Designs
Solving the Programs page functionality was the top priority for the client. At the outset of the project, we investigated similar models to assess their appropriateness for Drug Access Canada’s needs. This initial research gave us baseline user data that informed the development of a custom solution for the site.
As with every project, we leveraged what we learned in our research phase to develop high fidelity wireframes of the site to ensure a highly efficient user experience. We developed a series of prototypes so that we could test different user journeys to reduce pain points that could inhibit a user from accomplishing their goal.
Our solution was to create a responsive table with custom search functionality and filters. Understanding user behaviours and needs allowed us to craft a member portal that delivered the right amount of functionality without the distraction of too many search options. The result was a well-functioning search bar that wasn’t cluttered with unnecessary filters.
Our design approach was to align the Drug Access Canada website within the healthcare industry while still creating a distinctive visual style for the organization. A focus on structure and subtle design elements let us create visual interest and personality important to their brand.
The result was a modern take on healthcare web design, complete with exceptional user experience and a backend that is intuitive and easy for content editors to manage.
Our professional experience with high quality healthcare websites made managing the site very easy for our team. We look forward to utilizing more of its great features.