Our task was to improve reviews on Trust Pilot for HP Instant Ink brand. What is Instant Ink? It is a subscription model where your printer orders the ink cartridges when it runs out. Ink is delivered right to your door.

Improving HP’s Online Reviews 

The Problem

Bad reviews on Trust Pilot are showing up on the 1st page of Google Search.​

The Objective

Improve overall II reviews on Trust Pilot and other online platforms.

The Plan
  • Build Up Good Reviews to Dilute the Bad.
  • Convert or Remove Bad Reviews.
The Result

Marketing led initiative to tackle this, and partnered with retention team to drive this workstream

In two months, we improved Instant Ink Reviews on Trust Pilot from 1.4 Star rating to a whopping 4.2 Star rating


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