FreshDirect is one of the nation’s leading online grocery brands. Best known for its prepared foods, high-quality produce, meats and ubiquitous white trucks.

Fresh Direct Mobile Redesign

The Problem

Improve customer engagement on digital platform

Our Plan
  • UX Audit
  • Create User Personas
  • Create data driven customer centric UX designs.
  • Site Map
  • Conduct Usability testing throughout design process.
The Outcome

Improved their customer engagement with a brand-new mobile experience.



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