FreshDirect is one of the nation’s leading online grocery brands. Best known for its prepared foods, high-quality produce, meats and ubiquitous white trucks.
Fresh Direct Mobile Redesign
Improve customer engagement on digital platform
- UX Audit
- Create User Personas
- Create data driven customer centric UX designs.
- Site Map
- Conduct Usability testing throughout design process.
Improved their customer engagement with a brand-new mobile experience.