Tweezerman, competing in the online beauty category and keeping shoppers coming back to its site takes some marketing finesse. The personal grooming tools manufacturer is a bit of a different animal compared with other beauty brands. Tweezerman products come with free sharpening and repair services for life, so consumers don’t need to replenish them the way they would a lip stain or under-eye cream.
But Tweezerman has been making changes and thinking creatively to develop a brand following for its products and drive online sales.
Tweezerman eCommerce Website Redesign
eCommerce site is outdated and need to integrate PIM system for easy product management.
Do a complete website redesign, with optimal user experience flow. Beef up the site with new content, such as videos and tutorials, and improve its personalization.
Created data driven designs and completed a website redesign for the www.tweezerman.com site with optimal user flows. Increased their website conversions by 30%.