• The Problem we were looking to solve​
    • Bad reviews on Trust Pilot are showing up on the 1st page of Google Search.​
  • Our Objective
    • Improve overall II and HP rating and reviews on Trust Pilot and other online platforms.
  • The Plan
    • Build Up Good Reviews to Dilute the Bad
    • Convert or Remove Bad Reviews
  • The Outcome
    • Marketing led initiative to tackle this, and partnered with retention team to drive this workstream
    • In two months, we improved Instant Ink Trust Pilot from 1.4 Star rating to a whopping 4.4 Star rating

Leave a Reply

GrabOp 2023. All Rights Reserved.