- The Problem we were looking to solve
- Bad reviews on Trust Pilot are showing up on the 1st page of Google Search.
- Our Objective
- Improve overall II and HP rating and reviews on Trust Pilot and other online platforms.
- The Plan
- Build Up Good Reviews to Dilute the Bad
- Convert or Remove Bad Reviews
- The Outcome
- Marketing led initiative to tackle this, and partnered with retention team to drive this workstream
- In two months, we improved Instant Ink Trust Pilot from 1.4 Star rating to a whopping 4.4 Star rating
HP Review
Woman internet shopping on smartphone submitting 5 silver star satisfaction feedback - Millennial girl reply to customer experience survey questions by email - Review, success & retention concept